The Extraordinary Club Leads Liverpool’s Channel 4 Shortlisting Campaign
Working in partnership with Culture Liverpool and the Liverpool Film Office, The Extraordinary Club was procured to lead the campaign strategy and delivery for the crucial 2nd phase of the #4 For Liverpool campaign for Channel 4 to relocate its National HQ and creative hubs to the city. The Extraordinary Club was responsible for the development and implementation of a unique influencer strategy to elevate the Liverpool bid above over 30 other bids across the country. Comprising homegrown talent and community leaders, ranging from award winning actress Alison Steadman to Harry Potter director Davis Yates, the campaign helped ensure that Liverpool was successfully shortlisted. We wait with baited breath for the final outcome later in the year.
See below our very own co-founder Dawn, telling us why Liverpool is the only place Channel 4 should be.